RCS is a wholesome eCommerce store that sells reclaimed wood table tops, furniture, and table bases. After experiencing a decline in eCommerce sales, RCS contacted us for a fully-managed campaign using the Organic Visibility Framework strategy.
After conducting a manual SEO audit using ScreamingFrog, Ahrefs, Google Search Console, Google Analytics, SEMRush, OnCrawl, and several other tools, we identified the following problems responsible for the steady loss in organic visibility.
As with any full-service eCommerce SEO campaign, Sky9SEO hit on the three core pillars of SEO: Indexability, Content, and Authority.
We started by executing the SEO Project Planner Audit, which consists of the following deliverables:
Here are a select few of the multiple changes we made to RCS at the beginning of the campaign:
We identified a content crisis early on in the campaign. In the beginning, we worked with countless 300 words of low-quality blog articles, 30 words descriptions, and several top-level pages with less than 250 words on them.
We knew we had to create enough information for Google to index and display in search results.
Our content writers added nearly 7500 words worth of product descriptions, 4 strategically written posts per month, and started category page development.
The restaurant industry is constantly changing, and acquiring links from high-value publishers can be difficult, especially if you don’t have a well-planned strategy. However, after countless hours of link prospecting, our team earned links from some of the most authoritative websites.
In just 12 months, our guest post, infographic, and link placement outreach campaigns have resulted in massive authority increases for the RCS domain.
We performed outreached and obtained organic natural links, and implemented an internal solid linking strategy between relevant products, categories, branded, and blogs post.
Higher response on Website campaign compared to Call campaign.
12-Month Traffic Growth
Top-3 Keyword Rankings
12-Month ROI
