Webpages Indexing & Technical Issues

About HealthCost

HealthCost helps consumers understand the components that typically make up standard healthcare services and show what these components will cost in an itemized manner.

The service enables consumers to identify the individual that performs the particular service in their search area, total cost, facility type, and doctor selection.

They focus on providing transparent cost and quality tools to empower you during your healthcare decision-making process.

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The Challenge

HealthCost had only a few web pages indexed in the Google database. Regardless of what they tried or who they hired in the past, they couldn’t get most of their pages indexed.

At the time of contract signing, the client only had 5 pages indexed which was a huge concern as they were pushing out hundreds of pages.

Upon our company’s audit, we discovered several technical issues related to how the site architecture was structured.

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Our Strategy & Method

We initiated the project with SEO Project Planner Audit and obtained the following deliverables:

  • Website Quality Audit
  • Manual Technical SEO Audit
  • Content Performance Audit
  • Keyword Analysis & Research
  • Target Page Planning for Link Outreach

Following are some of the changes we made to the HealthCost at the beginning of the campaign:

  • To improve crawlability and UX, we made improvements to the URL structure
  • To increase the clickthroughs, we structured data & schema markup

By offering continuous monitoring and improvement, we ensured that every web page published by the client would not only get indexed but rank higher on the search engines.

It's an ongoing process, but we continued to identify underperforming web pages and try to determine the reason for their low ranking.

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Results

Before coming to us, HealthCost had only 7 impressions on the search console. However, after we worked for them for less than a month, the website impressions improved to an astounding 1,500 on Google.

As a result, the number of indexed pages went over 10,000. Furthermore, as. As per the data, the client saw a 500% increase in organic search and traffic.

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